“Jamie was instrumental in helping us envision a new way for luthiers to engage with a global media and buying audience at NAMM Shows. He is a consummate professional, always applying a creative, forward-thinking, solution-oriented approach to any task at hand. He has been a great asset to the NAMM team.” – NAMM
CLIENT : NAMM (North American Music Merchants)
A not-for-profit organization that facilitates the musical instrument industry and organizer of the world’s largest musical instrument trade show. In operation for more than 120 years, the 2020 show drew an attendance of 117,000+ visitors from 37 countries.
Project brief
Conceive and design a concept that helps artisanal guitar makers engage with a global media and buying audience within the context of the NAMM Show.
2016 to present
Curate an annual collection of unique, world-class guitars that contribute to the conversation of the guitar, along with their makers, in a space that elevates the craft object and the industry that supports it to the benefit of the global musical instrument industry. Conceive and design a concept that helps artisanal guitar makers engage with a global media and buying audience within the context of the NAMM Show.
